To gain an edge, online gamers turn to pricey coaches
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Players of games like “Overwatch” are willing to pay by the hour to improve their skills.
Jarred Davis loves the popular online video game “League of Legends.” But the 30-year-old Michigan software engineer realized his playing skills weren’t exactly legendary. So Davis did what any serious golfer or tennis player would do: He hired a coach, a master of the game who happens to live in Belgium.
But neither Davis nor his coach left home. They found each other through Gamer Sensei, a Boston Internet startup that’s hoping to cash in on the global boom in hard-core competitive video gaming, or “esports.” Gamer Sensei runs a cloud-based service that lets expert gamers earn money by teaching newbies the ropes, or by making good players even better.
“You can get one of the best coaches in the world for the game you care about to show up to your house virtually, and coach you in person, for dozens of dollars an hour,” said Jim Drewry, Gamer Sensei’s chief operating officer.
Gamer Sensei was created by William Collis and Rohan Gopaldas, best friends who met on their first day at Harvard Business School. Collis had been a brand manager at the toymaker Hasbro, while Gopaldas had managed hotels in the Caribbean. Both men graduated from the business school in 2011 and went their separate ways. By 2015, however, they were eager to team up and launch a company.
But they couldn’t decide what kind of company, not until Collis spoke of his problems with “Heroes of the Storm,” a popular online game in which people play as part of a five-person team. In this kind of game, a single weak player can drag an entire team to defeat. And on Collis’s team, he was that weak player.
“He called me and said, ‘You know, the team really likes me, but they say I’m not very good at the game,’” Gopaldas said. When both men realized there was no simple way to hire a video game coach, they knew what their business model would be.
Esports is already big business, with 300 million people worldwide tuning in on TV or over the Internet to watch professional matches that pay out millions of dollars in prize money to winning teams. The investment banking firm Goldman Sachs said that esports companies generated $500 million in revenues last year and that by 2020 it will be a billion-dollar industry.
“Esports is growing like crazy,” said Peter Blacklow, a general partner at Boston Seed Capital. “I’m certainly a massive believer in gaming.”
That’s why Boston Seed and other local investment firms like Cambridge-based Accomplice put $2.3 million in seed funding into the venture. Accomplice partner Ryan Moore said his company is participating in a second funding round of $4 million that should close in July.
Gamer Sensei offers coaching for eight popular online games, including “League of Legends,” “Heroes of the Storm,” “Overwatch,” and “Starcraft II.”
“We have a patent-pending algorithm that matches pro players with prospective students,” Drewry said.
All would-be tutors are tested and screened, to make sure they know what they’re doing, and are capable of sharing their skills. Drewry said that Gamer Sensei has received thousands of applications from would-be coaches but has accepted only about 10 percent of them. “You can be a great player and not be a great teacher,” he said.
Coaches can charge whatever the market will bear, with Gamer Sensei getting about 20 percent of the fee. Some teachers offer classes for $10 or $20 an hour, while coaches with strong reputations can charge hundreds of dollars per hour.
Jarred Davis paid his Belgian coach between $20 and $30 per hour. “I took four or five lessons and really enjoyed the overall experience,” he said. “Pretty awesome, actually.” Soon, Davis found that he was winning more and more “League of Legends” matches. “I noticed improvement immediately,” he said.
Nicholas “Shifty” Travis of Plano, Texas, has turned coaching into a full-time job. He works with Team Dignitas, a professional esports team that was founded in the United Kingdom and acquired last year by the National Basketball Association’s Philadelphia 76ers. But Travis makes extra money by tutoring through Gamer Sensei, charging $39 an hour.
“Playing at a competitive level takes a lot of hours, a lot of effort,” Travis said. But even good players often hit a plateau and need help to get better. “That’s what coaching can do for someone,” he said.
Source Boston Globe