Esports has more ‘regular’ watchers than hockey among millennial men: study
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Newzoo asked invite-only respondents about which sports they “regularly” watched. Among men aged 21-35, 22% said they were regular esports watchers, just slightly below baseball and better than ice hockey, which fell in the high teens.
Some other insights:
- Of the more than 200 million estimated esports viewers and casual fans, only 60% actually play the games they watch
- If esports had the same revenue-per-fan as the NBA, it would be a $2.5 billion industry (five times the current amount)
- Esports is projected to be a $1 billion industry by 2019
- 76% of esports enthusiasts say watching esports is taking away from hours they used to spend watching traditional sports
Newzoo, which focuses on esports, traditional sports and brands, created a snapshot of what the typical fan looks like, too, including the brands they like:
IMAGE: NEWZOO
Source: Mashable