ELEAGUE Nabs Snickers As Latest Esports Sponsor
The second season of ELEAGUE recently began play and now has a new partner involved with its televised Counter-Strike: Global Offensive action. It was announced that Snickers has signed on as an official marketing partner with Turner and WME IMG’s joint esports venture. According to the Esports Inquirer, Snickers will be the “official chocolate bar” of the league and will sponsor a number of segments and air spots during telecasts.
The medical science has introduced certain ordine cialis on line treatment patterns to fight against impotency. It also strengthens levitra online sales pelvic muscles that are found in the penis. It is a major health problem and not being able to treat it – this will certainly make you depressed even if the condition itself doesn’t cialis generico in india http://amerikabulteni.com/2013/04/14/abdde-vergi-gunu-iste-gelir-vergisi-konusunda-cok-yaygin-4-yanlis-kanaat/ provide any harm to your body. The master antioxidant works at the cellular level Contain vitamins B1, B2, B6.Uimitor also contain vitamin E, this vitamin is very rare finding in fruit. generic cialis uk
Seth Ladetsky, VP of Turner Ad Sales, believes that this partnership is a win-win for both parties:
We are excited to welcome SNICKERS into ELEAGUE and to be working with them to tap into the passion fans and players alike have for the competition. It is an incredible brand that fits perfectly with the community’s culture, and we look forward to creating authentic experiences that resonate with ELEAGUE’s highly-engaged, dedicated millennial fan base.
Snickers will be showcasing their “You’re Not You When You Are Hungry” campaign and be involved with the pre-game content airing on TBS before the competitive Counter-Strike action. The candy bar company is hoping to engage with millennial males, which is becoming an increasingly difficult demographic to reach on television. According to AdAge, The first season of ELEAGUE averaged 256,000 viewers per telecast, with over half belonging to the key 18-49 demographic. Streaming was another major source of viewership for the league, with the championship peaking at nearly 170,000 concurrent streamers. 
ELEAGUE altered its format slightly from its first season to keep viewers more engaged and improve on the scheduling grind for participants. Christina Alejandre, ELEAGUE GM and VP of eSports at Turner Sports, had this to say about the new format in a press release:
In our second season, we’ve enhanced the schedule to make the stakes even higher from a competitive standpoint, while also creating an opportunity for a more open field. We believe this new format will keep our audience engaged with our content from the opening week through the grand finals and be more accommodating to team and player schedules.
Research surrounding the ELEAGUE audience revealed that the viewers are highly social—with 80% of viewers being active on social media—and receptive to the brands that were advertising during the programming, which revealed itself in brand awareness and positive sentiment.
Allison Miazga-Bedrick, senior marketing director at Snickers, confirmed this strategy and noted that ELEAGUE’s target market dovetails with the one her employer is seeking to reach:
The ELEAGUE partnership aligns perfectly with the SNICKERS Brand and the ‘You’re Not You When You’re Hungry’ Campaign. The brand craves getting closer to ELEAGUE’s dedicated millennial fan base who looks for the kind of fun that aligns to the solution that only SNICKERS offers when ‘You’re Not Yourself When You’re Hungry.
Snickers will be joining Arby’s, Buffalo Wild Wings, Credit Karma and Domino’s as ELEAGUE partners. The league began group play on October 21 and will run until the finals on December 3. Episodes air on TBS on Friday nights at 10 p.m. ET, with simulcast and live coverage during the week on Twitch.
Source: Forbes