Nielsen: Esports fans follow an average of 5.7 games
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More Than 600 Esports Sponsorships Secured Since Start Of 2016
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Esports Leagues Set To Level Up With Permanent Franchises
If you open the history books, you’ll see that nascent eSports leagues are not unlike the early Big Four North American leagues, which were volatile places where commercially viable teams were here one day, but gone the next. For example, when the Basketball Association of...
How esports competitors prepare, mentally and physically
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Why are so many esports event sponsorships by energy drinks, snack foods?
The Nielsen Company says it doesn’t have to be that way The League of Legends College Championships were held in Santa Monica, California at Riot Games Arena earlier this year. Josh Lefkowitz/Getty Images The Nielsen Company, founded way back in 1923, is the granddaddy of market research firms....
So you want to be a competitive gamer? Women in esports offer advice to encourage more women
Smash Sisters co-founder and esports events organizer Emily Sun, right, plays a round of “Super Smash Brothers” with GeekGirlCon attendee Sophia during the weekend convention. (GeekWire Photo / Clare McGrane) Esports — organized, competitive video gaming — is booming. Games like “Dota,” “League of Legends” and newcomer “Overwatch”...