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Blockchain Players Look To E-Sports, See Dollar Signs

Beyond The Void, a new ‘free-to-play’ RTS-MOBA game could be poised to storm the gaming industry backed by an initial coin offering (ICO) and Ethereum blockchain tokens, which are being presented in a gaming partnership at this week’s ‘Money2020’ and CoinAgenda industry events in Las Vegas, the world’s gambling capital. But it may also have an uphill struggle to beat the market leaders in the space.

Specifically, Beyond The Void is launching an ICO in partnership with decentralized conglomerate OpenLedger and crowdfunding group, who are on a mission to take the best and brightest blockchain-based start-ups into the mainstream.

It is seeking to become the “first competitive” real-time strategy (RTS) Multiplayer Online Battle Arena (MOBA) game that combines a blockchain-based Initial Coin Offering (ICO) with a blockchain-token economy.

So what’s the vision behind the Beyond The Void initiative? Well, to create a “next-generation game culture” where players own the ecosystem as much the developers. Hence that is why they have launched the world’s first MOBA ICO.

In order to create value for investors, their ICO tokens, which are called Nexium, will be steadily burned over time. This will make Nexium increasingly scarce. And, the theory goes that as the player base grows so too will the price of Nexium and that of blockchain assets grow with it.

The game is designed and touted as being extremely competitive between players to feed the growing e-sports space. And, although the Nexium tokens, Ethereum blockchain assets, and player-owned economy all create paths for Beyond The Void to generate revenue, the game itself will be free-to-play.

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Maxence Burgel, a graphic artist and founder at Beyond The Void from Lyon, France, described the game this way: “The game is designed to be competitive and playable in E-sport tournaments. We believe players should pay because they like the game and they have fun playing it. We don’t want people to have to pay in order to enjoy the game.”

Beyond The Void hopes to attract additional players with a player-driven economy, where buyable items are both owned and traded at will by the players. By giving the players total control over their assets they will create a whole new set of economic opportunities for players and the developers alike.

The games developer is also is entering the rapidly growing MOBA space with hopes to disrupt the centralized economy model of genre leviathans like Dota 2 (published by Valve Corporation for Microsoft Windows, OS X and Linux) and League of Legends (developed and published by Riot Games for Microsoft Windows and OS X), which have dominated the market.

MOBA games are a fusion of action games, role-playing games and real-time strategy games. It is agenre of gaming that typically involves players selecting a champion and then playing a team-based, 5v5 match with the ultimate objective of destroying an opponent’s base (e.g. as with League of Legends and Dota 2). Player characters have various abilities and advantages that improve over the course of a game and that contribute to a team’s overall strategy.

The MOBA Market

MOBA’s generated over $406 million (m) in revenue in North America in 2014 and were projected to grow 23% year on year to reach over $501m in 2015 according to research firm EEDAR, founded by Greg Short and Geoffrey Zatkin in 2006, that provides industry analysis and video game attribute metadata.

It has been around seven years since League of Legends launched in North America, altering the landscape of the video game industry while ushering in a subgenre that exploded in popularity. And, last year EEDAR predicted that in 2016, League of Legends would lead the genre with a 66% market share followed by Dota 2 at 14%. Outside the top tier, an abundance of major publishers are seeking to gain entry into the MOBA market.

Gaming data firm Superdata has estimated that the global MOBA market was worth $20 billion in 2016 – up 13% from 2015 – with over half of the industry concentrated in the Far East.

Beyond The Void hopes to change the way these gamers think about their relationship with the in-game economy. By giving players blockchain-based assets that they control, a free and open gaming market may grow. Beyond The Void hopes these player assets and wider market will invest players into the growth of the community long term.

OpenLedger, who’s CEO Ronny Boesing is attending Money2020 and CoinAgenda, has partnered with Beyond the Void ICO offering some of their crowdfunding services. The ICO of Beyond The Void is scheduled to start in November 2016. From November 1 on it will be possible to order Nexium tokens from the official website of Beyond The Void and also on OpenLedger via an ICO subscribe option available via Danish startup service provider platform CCEDK.

Source: Forbes